Kai Sulaimon, do you want us all to cry here?
He traveled a long distance just to see me. By the time he finished speaking, the room was silent. Not from boredom. From something heavy and electric passing through the air.
Your job is lying to you
What creates wealth is not labor. It is ownership. Your 9-5 and your freelancing are tools. But here is where people go wrong. They treat the tool like it is the destination.
How to check your email list temperature before sending
Cold, warm, or hot. Every list has a temperature. And if you do not know it before you send, you are flying blind. Here is the exact process I use for every new list I inherit.
Nobody can be me. The escape from competition is authenticity.
When you compete on skill, there will always be someone more skilled. When you compete on price, someone cheaper. But when you compete on being yourself, the competition disappears.
Psychology and volume. The two things that make marketing work.
People make decisions emotionally and justify them logically. That is how the brain is wired. If your marketing is only speaking to logic, you are arriving after the decision has already been made.
Life isn't fair. You must learn to stand tall even when your ground is shaking.
It was 2021. I had just landed my first agency client. And on the exact day my deadline arrived, robbers came and took everything. My laptop. My phone. Gone.
The greatest ambition of a slave is to have a slave of his own.
Most people do not want freedom. They want a better position inside the same cage. And that is the most dangerous trap of ambition. It looks like progress. It feels like ambition. But it is bondage with better furniture.
The Middle Action Start. A copy technique that hooks readers from line one.
When you start from the middle of the action, you give enough drama upfront and open a loop that keeps the reader going. I call it the Middle Action Start and it works powerfully in email marketing.
The lack of money puts you in a very demeaning position. Especially in Nigeria.
Your opinion means nothing. People treat you like trash. And you cannot do anything because you are broke. So whatever you are doing to escape poverty, take it seriously. Like your life depends on it. Because it does.